This covers how to track visits to your SocialCommand website using Google Analytics. This can also be used for Facebook Pixel code.
In order to be able to track visits to your website, you'll have to first go to https://analytics.google.com/ to create/set up your website with Google Analytics. Once you finish that part, they should give you a piece of code that looks like this:
You'll want to make sure to copy everything including the opening <script> tag and the closing </script> tag.
Once you do that navigate to the "Google Analytics" section under "Website" > "Configuration" circled in the below screenshot and paste that there.
Once you do that, you should be able to track the visits to your website back on your Google Analytics account.
In addition, if you have Facebook Pixel code or any other similar code, that can also go in the same field.